Program for stream OR in Marketing

TB-47: OR and Marketing Systems
Stream: OR in Marketing
Room: Virtual Room 47
Chair(s): Ioannis Issaris

• Analyzing customer satisfaction of short food supply chains
  Antonios Tiganis, Evangelos Grigoroudis, George Baourakis
• Development of a Multi-Criteria Decision Support System for Markets' and Life Cycle Simulation, based on Behavior Analysis
  Foteini Kalafati, Efstathios Gerampinis, Dimitrios Chelioudakis, Garyfallia Matsatsini, Nikolaos Matsatsinis

TC-47: Customer Satisfaction & Loyalty
Stream: OR in Marketing
Room: Virtual Room 47
Chair(s): Evangelos Grigoroudis

• A Framework for Enabling Spatial Customers Satisfaction Estimation
  Anastasia Saridou, Athanasios P. Vavatsikos, Evangelos Grigoroudis
• Individual based composite indicator on customer satisfaction and loyalty based on the B-ID-BoD weighting approach
  Milica Maricic, Veljko Jeremic
• An Integrated Multicriteria Model for the Analysis of Customer Satisfaction: The Case of Greek 3PL Service Providers
  Christos Tzoulias, Michael Madas, Fotis Kitsios
• Developing strategies with the Multicriteria Satisfaction Analysis: A case study from Tripadvisor
  Panagiotis Manolitzas, Niki Glaveli, Stergios Palamas, Constantin Zopounidis

TD-08: OR in Marketing
Stream: OR in Marketing
Room: Building Δ, Room Δ101
Chair(s): Ali Shantia

• Which ethnic groups to contact first? Impacts of decision makers’ cultural backgrounds on innovation adoption in B2B settings
  Bram Janssens, Matthias Bogaert
• Data analysis of co-authorship network for pharmaceutical marketing
  Zeynep Hasgül
• Strategic Bidding Of Wind Farms In A Competitive Electricity Market
  Ali Shantia, Owen Wu, Roman Kapuscinski