Program for stream Business Analytics

MD-20: Business Analytics and Machine Learning
Stream: Business Analytics
Room: C006
Chair(s): Sebastian Maldonado

• Profit Maximization for Churn Prediction via Robust Optimization and Learning Machines
  Sebastian Maldonado, Julio López
• Optimal Title-Body Combination for NLP Analysis of Reviews via SVM Classification and Genetic Algorithms
  Carla Vairetti, Sebastian Maldonado, Francisco Herrera, Eugenio Martínez Cámara, M. Victoria Luzón
• Support Vector Regression as Sales Prediction Engine for Travel Retail's Hierarchical Time Series
  Juan Pablo Karmy, Sebastian Maldonado
• Deep Learning for Micro and SME Credit Scoring
  Matthew Stevenson

TA-20: Business Analytics I
Stream: Business Analytics
Room: C006
Chair(s): Kristof Coussement, Dries Benoit

• Customer Life Event Prediction
  Arno De Caigny, Kristof Coussement, Koen W. De Bock
• Using Social Network Analytics to Improve Subscriber Preference Predictions in the Context of Digital Publishing
  Klaas Nelissen, Seppe vanden Broucke, Bart Baesens, Monique Snoeck
• Detecting Online Student Dropout: A Machine Learning Approach
  Trung Hoai Minh Phan, Kristof Coussement, Dries Benoit, Arno De Caigny, Annelies Raes
• Evaluating Multi-Label Classifiers and Recommender Systems in the Financial Service Sector
  Matthias Bogaert, Roel van den Broek

TB-20: Business Analytics II
Stream: Business Analytics
Room: C006
Chair(s): Kristof Coussement, Dries Benoit

• Using Real-time Operational Data To Increase Labor Productivity In Retail
  Pablo Jofré, Marcelo Olivares, Andrés Musalem
• Market Basket Analysis for a Food Service Company Using Association Rule Mining
  Ege Ceyhan, Erinc Albey, Ahmet Şahin
• Measuring the Effectiveness of Direct Response TV Advertising on Sales
  Maryam Rezaei, Mee Chi SO, Christophe Mues, Teck-Yong Eng
• Research on Comments of Online Merchandise Based on Sentiment Mining in Attribute Level. A Case Study of Entry-level SLR Cameras in Jingdong Mall
  Yue He, chuanpeng xu, Tingting Zhu, Bochi Cai, Xiaowen Jie, Shuangyi Zheng, dan Zhang

TC-20: Business Analytics III
Stream: Business Analytics
Room: C006
Chair(s): Dries Benoit, Kristof Coussement

• Business Analytics Capability, Organisational Value and Competitive Advantage
  Michael ONeill
• The Impact of Local Competition on WOM
  Matthijs Meire
• Home Location Prediction Using CDR Data
  Dieter Oosterlinck, Dries Benoit, Philippe Baecke