Branding OR

How well is known Operational Research outside the academic institutions where OR is taught and the specialised companies where OR is practiced or used? What managers, decision managers and public officers know about Operational Research and Decision Analysis? How OR is perceived in the world where our findings are finally applied?

OR is present in the everyday life of hundreds of millions of people through logistics, network management, environmental assessment, transportation facilities and several other applications improving the life of individuals and organisations all around the world. But how many people are aware of the existence of our discipline?

In the recent years such questions arose in several occasions and many scientific societies (including ORS and INFORMS) decided to dedicate resources on how to "brand" Operational Research, to improve the way by which OR is perceived, evaluated and presented. EURO considers that this is a major challenge for the promotion of our discipline in the future.

For such a reason a task force composed by Valerie Belton, Rainer Burkard, Eric Jacquet-Lagrèze, Martine Labbé, Jo van Nunen, Roman Slowinski, Paolo Toth, Luk van Wassenhove and Dominique de Werra, coordinated by Alexis Tsoukiàs is working in order to help to establish its policy on this subject. Of course the contribution of everybody is welcome (see also the forum "tell us your OR stories").

This web page will present all documents that EURO will release around this initiative, besides the announcements of any relevant event promoted by EURO itself or by other OR societies.

Documents