EURO 2025 Leeds
Abstract Submission

2586. Evaluating the evolutionary impact of sustainability initiatives on customer behavior: A case of vaccine supply chain

Invited abstract in session MB-42: Game theory for the circular economy, stream Circular & Sustainable Supply Chains.

Monday, 10:30-12:00
Room: Newlyn GR.02

Authors (first author is the speaker)

1. Nazanin Nami
LSBU Business School, London South Bank University
2. Cátia da Silva
CEG-IST, Instituto Superior Técnico, University of Lisbon
3. Ana Barbosa-Povoa
Departamento de Engenharia e Gestão, Instituto Superior Técnico, Universidade de Lisboa
4. Grigory Pishchulov
Alliance Manchester Business School, University of Manchester
5. Joao Quariguasi Frota Neto
Alliance Manchester Business School, University of Manchester

Abstract

Sustainable supply chain management is crucial for addressing today’s pressing environmental, social, and economic challenges. Despite growing awareness, many supply chain managers still struggle to integrate sustainability effectively. To ensure the efficiency and effectiveness of sustainable practices in the long run, accurate estimations of the impact of sustainability efforts and understanding the dynamic response of the customers to such practices are crucial. This paper addresses these issues by utilizing the evolutionary game theory along with an innovative decision support tool to create an effective and adaptive framework for managing dynamic sustainability initiatives in supply chains. Our approach shows how businesses can align sustainability goals with customer behavior, optimizing both economic and environmental outcomes. Through a case study based on an international meningococcal meningitis vaccine manufacturer, we demonstrate significant improvements in operational efficiency and sustainable performance of the supply chain, along with enhanced customer engagement in waste reduction. These results offer valuable insights for businesses and policymakers aiming to enhance sustainability in supply chains, providing a comprehensive solution that bridges the gap between theory and practice.

Keywords

Status: accepted

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