1344. Exploring the concepts of plausibility and believability in the presentation of scenario narratives
Invited abstract in session TD-61: Behavioural aspects of strategic planning, stream Behavioural OR.
Tuesday, 14:30-16:00Room: Maurice Keyworth G.31
Authors (first author is the speaker)
| 1. | Frances O'Brien
|
| Warwick Business School, University of Warwick | |
| 2. | Eleanor Reynolds
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| Warwick Business School, University of Warwick | |
| 3. | Maureen Meadows
|
| Centre for Business in Society, Coventry University |
Abstract
Scenarios are stories about alternative possible futures which capture key uncertainties. Literature reports plausibility as one of the key criteria in considering what makes a good scenario. This paper explores the development of scenario narratives from the perspective of the developer and the consumer/user to consider the relevance of plausibility. The paper also explores what can be learnt about the development of scenario narratives from other fields such as music, storytelling, visusalisation design and neuroscience.
Keywords
- Strategic Planning and Management
- OR and the Arts
Status: accepted
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