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47. Empirically driven operations research for improving retail operations
Invited abstract in session MD-1: Pedro Amorim, stream Keynotes.
Monday, 14:30-16:00Room: Sportshallen (building: 101)
Authors (first author is the speaker)
| 1. | Pedro Amorim
|
| Industrial Engineering and Management, Faculty of Engineering of University of Porto |
Abstract
Retail is often the last supply chain node a product/service ‘visits’ before reaching the end customer. As a result, customers’ behavior towards different incentives is paramount to managing retail operations, which combine elements of customer relationship management, supply chain and inventory planning, product distribution and logistics, pricing, and store management. Consequently, we must acknowledge that it may be hard to adhere to the common assumptions of operations research in this context -- that all relevant variables and constraints can be identified and accounted for to achieve the ideal outcome. In this talk, we’ll give a framework and examples for conducting empirically driven operations research to improve retail operations. The “empirically driven” approach has two main components: find an empirical justification of model assumptions and parameters and perform an empirical assessment of model results and insights.
Keywords
- Supply Chain Management
- E-Commerce
- Service Operations
Status: accepted
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