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4292. Leveraging Generative AI for Enhanced Digital Service Platforms: A Comprehensive Analysis of Critical Success Factors
Invited abstract in session WD-44: MCDA and Composite Indicators: Issues, Advances and Applications 2, stream Multiple Criteria Decision Analysis.
Wednesday, 14:30-16:00Room: 20 (building: 324)
Authors (first author is the speaker)
| 1. | Ruchi Mishra
|
| Production Operations Management & QT, Institute of Rural Management Anand | |
| 2. | Rajesh Singh
|
| Operations Management, Management Development Institute | |
| 3. | Onkar Mishra
|
| Information System, SmartBots |
Abstract
Generative Artificial Intelligence (AI) presents a compelling opportunity for advancing digital service platforms by enabling the creation of dynamic, personalized content and experiences. This paper aims to explore and analyze the critical success factors (CSFs) essential for the effective integration of generative AI within digital service platforms. Through an extensive review of existing literature and expert insights, key factors influencing the successful implementation of generative AI in digital service contexts were identified. Subsequently, employing qualitative analysis methodologies, a robust framework of CSFs was developed, encompassing aspects such as algorithmic sophistication, data quality, user engagement, platform scalability, and ethical considerations. Moreover, the study investigates the intricate interplay between these factors to elucidate their collective impact on the performance and sustainability of digital service platforms leveraging generative AI capabilities. The findings underscore the significance of addressing diverse challenges inherent in the adoption of generative AI, including algorithmic biases, privacy concerns, and user acceptance. This research contributes valuable insights into the critical factors shaping the effective deployment of generative AI in digital service platforms, offering actionable guidance for platform developers, service providers, and policymakers seeking to harness the potential of this transformative technology.
Keywords
- Algorithms
- Fuzzy Sets and Systems
- Developing Countries
Status: accepted
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