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37. Development of strategic map (BSC) with fuzzy logic and multi-criteria optimization
Invited abstract in session TA-45: Multiple-Criteria Decision Support, stream Decision Support Systems.
Tuesday, 8:30-10:00Room: 30 (building: 324)
Authors (first author is the speaker)
| 1. | Armando Meza
|
| Ingeniería y Ciencias Aplicadas, Universidad de los Andes | |
| 2. | Juan Perez
|
| Industrial Engineering, Universidad de Los Andes, Chile | |
| 3. | Héctor López-Ospina
|
| Departamento de Ingeniería Industrial, Universidad del Norte | |
| 4. | LUIS QUEZADA
|
| Department of Industrial Engineering, UNIVERSITY OF SANTIAGO OF CHILE |
Abstract
The most relevant task for the implementation of the Balanced Scorecard is the mapping of strategies since it provides a structure to demonstrate how strategies link the intangible properties of an organization with the value creation process, in turn; it shows how the objectives of the different perspectives are related to achieving the vision. This research contributes to models and cutting-edge methodologies in the context of the systematic development of strategic maps of organizations through the creation of a framework to help in decision-making. Our objective is the design of a methodology that supports the construction of strategic maps in organizations through the implementation of multi-criteria decision making and optimization methods that allow for establishing and reducing causal relationships between the strategic objectives of the 4 perspectives of the BSC (Learning and Growth, Internal Processes, Customers and Financial)and the selection of the most representative for the fulfillment of the strategy. The MCDM used to meet the objective was DEMATEL determining the causal relationships and the effects of the variables of the strategic map with the information obtained from a group of experts. The linear programming optimization model that was applied is based on the reduction of arcs within the strategic map, eliminating the objectives that obtained the lowest rating in the expert consultation and the maximization of the selected financial objectives.
Keywords
- Multi-Objective Decision Making
- Programming, Multi-Objective
- Strategic Planning and Management
Status: accepted
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