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2968. Stackelberg game approaches for the adoption of blockchain technology in competitive supply chains considering traceability awareness of consumers

Invited abstract in session WA-36: Game Theory, Solutions and Structures IX, stream Game Theory, Solutions and Structures.

Wednesday, 8:30-10:00
Room: 32 (building: 306)

Authors (first author is the speaker)

1. Zijing Yang
School of Management, Harbin Institute of Technology
2. Songsong Liu
School of Management, Harbin Institute of Technology

Abstract

This work aims to investigate the blockchain introduction strategies and conditions in a competitive supply chain considering traceability awareness of consumers and the cost of blockchain technology base on game theory. In addition, this work explores supply chain fair coordination issues on the key supply chain decisions for adopting blockchain technology through a cost sharing contract. Firstly, through a proposed Stackelberg game model, a supply chain with two competitive suppliers, one manufacturer and one retailer is investigated under two scenarios, including decision-making without blockchain technology, with blockchain technology. Next, to explore the fair coordination of blockchain technology, the Nash bargaining method is adopted. Theoretical analysis and computational simulation are conducted to show how prices and profits are influenced by traceability awareness of consumers and competitive intensity of suppliers, and the impact of blockchain costs towards blockchain introduction. The results imply that the cost of adopting traceability technology is an important factor to be considered when supply chains adopt the technology. Firstly, this work enriches the literature by extending the relevant theory to considering the traceability awareness of consumers, as well as the cost of adoption the blockchain technology. Secondly, by considering cost sharing coordination, our research contributes to cooperation and fairness among supply chain members.

Keywords

Status: accepted

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