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2844. Logistic Service Sharing between a Food delivery platform and an E-com platform
Invited abstract in session MB-59: Revenue Management in Sharing/Platform Economy, stream Pricing and Revenue Management.
Monday, 10:30-12:00Room: S08 (building: 101)
Authors (first author is the speaker)
| 1. | M Sivarama Anandha Krishnan
|
| Department of Management Studies, Indian Institute of Technology Madras | |
| 2. | Rahul Marathe
|
| Management Studies, Indian Institute of technology Madras | |
| 3. | Pradnya Karbhari
|
| Swiggy |
Abstract
In e-commerce, a robust logistic service provides a competitive edge, necessitating significant investment. Many small businesses opt for third-party logistics to cut costs. Our study explores enhancing revenue for such platforms by examining the benefits of sharing logistic resources. Key questions addressed are:
a) Is it advantageous for a food delivery platform (FDP) to collaborate on logistic systems with another e-commerce platform, considering its current operations?
b) What is the impact of logistic sharing between a food delivery platform and an e-commerce platform on restaurant behavior?
We developed a non-cooperative game model involving the FDP, a restaurant, an e-commerce platform, and third-party logistics. Both restaurant and e-commerce demands were considered stochastic variables. Two scenarios were evaluated: (1) Without sharing logistic resources between the food delivery and e-commerce platforms, and (2) With shared logistic resources. The aim was to determine the feasibility of resource sharing. The study identified the optimal commission rates from the restaurant and e-commerce platform to the FDP, the optimal marketing index and the optimal service level offered to the restaurant and e-commerce platform, respectively by the FDP, through solving a Stackelberg game-theoretic model. By comparing outcomes from both scenarios, we determine the viability of sharing logistic resources for each player.
Keywords
- Revenue Management and Pricing
- E-Commerce
- Game Theory
Status: accepted
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