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2589. Strategic analysis of e-platform supply chain decisions
Invited abstract in session WC-24: Game Theory in Sustainable Supply Chains, stream Sustainable Supply Chains.
Wednesday, 12:30-14:00Room: 83 (building: 116)
Authors (first author is the speaker)
| 1. | Fatemeh Zand
|
| Decision Science, HEC Montréal business school |
Abstract
Our study delves into a platform supply chain that comprises a manufacturer and an e-platform, alongside a secondary marketplace. Drawing inspiration from real-world industrial scenarios, we explore the roles of the marketplace and the retailing channel within the e-platform. We outline the optimal operational strategies for this platform supply chain, considering various supplier market encroachment strategies. Furthermore, we conduct a comparison of supplier encroachment strategies, developing an analytical framework to show how to choose the optimal strategy and the critical factors influencing this decision within the platform supply chain. Additionally, we analyze the dynamics of optimal collect and resell strategies for the e-platform, along with the corresponding operational decisions, indicating how the e-platform should adapt its strategies based on the supplier’s chosen encroachment strategy.
Keywords
- Game Theory
- Supply Chain Management
Status: accepted
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