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145. Charting the Course: How to power decision making in the Maersk transportation network with decision science
Invited abstract in session ME-1: Berit Brouer, stream Plenaries.
Monday, 16:30-17:30Room: Sportshallen (building: 101)
Authors (first author is the speaker)
| 1. | Berit Brouer
|
| Maersk |
Abstract
This presentation will highlight how decision science can power decision
making on the journey from designing a global ocean transportation network serving 100000+ customers across 130 countries to the intricate orchestration of schedules for 700+ vessels to transport our customers goods and ensure availability of equipment to enhance our customers supply chains all the way. At every phase decision science can play a pivotal role in increasing consistency and quality of decision making. We will also delve into the orchestration of problem solving between the different phases.
The presentation will emphasize how the implementation of models and algorithms is really just ten cents a penny – successful implementation of decision science necessitates harmonizing with organizational dynamics, processes, and technological frameworks. We'll explore the evolution of decision science products at Maersk emphasizing the criticality of obsessing about customer and business outcomes through performance and process metrics needed to sustain the vitality and health of decision science products.
Keywords
- Decision Support Systems
- Logistics
Status: accepted
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