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Research article
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A. M. Coruzzolo, F. Lolli, E. Balugani & R. Gamberini
| Word-of-mouth marketing is increasingly influencing customer purchase decisions, especially with the rise of social media apps that facilitate digital marketing dynamics. While some studies have exami … |
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Research Article
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Shom Prasad Das & Jayalaxmi Samal
| Employee turnover significantly impacts organisational stability, recruitment costs, productivity, and customer satisfaction, emphasising the need for proactive management. This study evaluates the Ex … |
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Research article
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Majid Azadi, Zohreh Moghaddas & Reza Farzipoor Saen
| The purpose of this work is to provide an advanced business analytics approach to address assessment and selection issues pertaining to sustainable cloud computing service providers using a real-world … |
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Amina Abdulrahim, Amal Abdulrahim, Mohamed Yacine Haddoud & Bader Obeidat
| Integrating big data analysis is increasingly becoming a key strategic tool for public institutions seeking to enhance their effectiveness. The emergence of various Big Data Analytics (BDA) technologi … |
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