475. Channel Strategy in the Electric Vehicle Rental Market
Invited abstract in session MC-29: Pricing Strategies in Food & Service Platforms, stream Pricing and Revenue Management Innovations.
Monday, 12:30-14:00Room: Maurice Keyworth 1.04
Authors (first author is the speaker)
| 1. | Arqum Mateen
|
| Quantitative Methods and Operations Management, Indian Institute of Management Kozhikode | |
| 2. | Sanchari Guha Niyogi
|
| Quantitative Methods and Operations Management, Indian Institute of Management, Kozhikode | |
| 3. | Srikanth K.
|
| Indian Institute of Management Kozhikode |
Abstract
Electric vehicle (EV) rentals are rapidly growing, with platforms investing in linked services. However, EV manufacturers (EVMs) increasingly offer rentals directly, impacting platform partnerships. This research explores EVM channel strategy, considering linked services, range anxiety, and green sensitivity within an EV/gasoline vehicle (GV) duopoly. We develop a three-stage game involving a platform, manufacturers, and consumers. Platform partnerships can be beneficial for EVMs. Partnering with GV platforms yields higher profits when range anxiety, green sensitivity, and linked service receptivity are high. Conversely, partnering with EV platforms is preferable with low range anxiety and high green sensitivity. Our findings suggest that B2B partnerships with GV platforms can benefit EVMs targeting eco-conscious consumers, while direct rentals are more advantageous when range anxiety dominates.
Keywords
- Supply Chain Management
- Revenue Management and Pricing
Status: accepted
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