Session WA-47: Consumer Demand and Marketing II in stream Retail Operations
Wednesday, 8:30-10:00Room: Parkinson B08
| Session chair(s): |
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| 853. The impact of users’ participation patterns on NPD ideas’ attention allocation in online innovation communities |
Teng yixiong
[R] - China | accepted | ||
| 1329. Selling and Subscriptions for Clothing Retailers |
Janice Carrillo
[R] - United States | accepted | ||
| 69. Retailer’s Optimal Pricing Strategies and Channel Dynamics in Live Streaming Sales |
Asmita Mukherjee
[R] - India | accepted | ||
| Arqum Mateen
[R] - India | ||||
| 774. Influencer's Persuasion for Self-Owned Brand When Endorsing National Brand |
Jingxin Zhang
[R] - China | accepted | ||